DADA SERVIZI MUSICALI s.r.l. was created in 1986 by four friends very interested in music.
Since the early years of activity, the company has cooperated with the main events organizing agencies in Piedmont like HIROSHIMA, METROPOLIS, CENTRO CULTURA POPOLARE, MUSICA 90, and with the major local institutions: Comune di Torino (City of Turin), Provincia di Torino (Province of Turin), Regione Piemonte (Piedmont Region).
At the same time, DADA has provided some leading tourist animation companies such as Gestitur in Rome, Club Vacanze in Parma, Bagaglino Hotels, Eufron/Tour Service in Milan, Mobygest in Rimini, with the rental, sale and installation of sound and light equipment.
In recent times DADA has specialized in supplying sound, light and video services to the most important theatres in Turin like Teatro Nuovo (since 1996), Teatro Alfieri (since 1998), Teatro Erba (since 1998), Teatro Gioiello (since 2000), Teatro Regio di Torino, Teatro Stabile di Torino, Teatro di Vercelli, Cossato, Savigliano, Teatro Ragazzi e Giovani, Onda Teatro, Accademia dei Folli, Teatro Perempruner, Teatropolis.
Nowadays DADA, besides consolidating its positions, also provides design and installation services for CONVENTIONS.